February 2, 2019

The Web Design Process In 7 Simple Steps 

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The design of your website isn’t just about
making it look nice.

It plays a vital role in how users see your
company, interact with your products and ultimately choose whether or not to
buy from you.

fact, 75% of users will use your website design to judge whether you’re a
credible company or not.

If they don’t think your business is
credible, they won’t buy from you. They’ll exit your site and go straight to a
competitor, which is bad news for your business.

To make matters worse, you won’t get long
to convince them otherwise. Most users
decide whether to stay or
leave your page in just 10 seconds.

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Don’t get too put off though, as well
designed websites are simpler to achieve than you think.

All it takes is a simple, 7 step process to
get it right.

1. Set your goals

website has a purpose.

It could be anything from encouraging
visitors to buy designer handbags, selling tickets to nearby events or getting
users to book a financial consultation. Whatever it is, there’s a unique
function that every website is trying to perform.

you begin making your own website, you need to set your goals.

This will help you get a clear vision of
what your website should be. It will also help ensure that every single element
of your website is built to help achieve this goal, which is great news for
your business.

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2. Outline what you need to achieve your goals

you’ve got a core goal, you need to start thinking about the specifics you need
to make it happen.
This is called your scope

These are the certain pages and features
that essential for your site.

For example:

  • If you’re selling a range of
    winter sports items, you’ll need product descriptions and information for
    everything you’re selling as well as a checkout system for people to buy your
  • If you’re a photographer,
    you’ll need a gallery of images that you’ve taken for previous customers.
  • If you’re a beautician, you’ll
    need to list all the services that you offer, the hours you’re available and
    where you’re based.
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In addition to these specific features,
there are other pieces of information and pages that you should include to help
improve your website’s credibility. These include contact information, terms
and conditions and an ‘about us’ page that outlines why users should trust and
buy from your company instead of a competitor.

3. Create your sitemap

The next step is to create your sitemap.
This is a literal map of all the pages that will be created on your website and
where they are placed.

serve two main functions in creating your site.

Firstly, they are a practical to-do list
that details how your website will flow and everything you need to create for

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sitemaps show your user journey.

This is because sitemaps detail how users
will find information on your website and the journey they will have to take
from one page to the next.

you want to make your customer journey as short and simple as possible.
After all, the fewer hoops your users have to jump through, the
more likely they are to buy from you.

So, take time to think about your customers
and the best way to map our your site to make it easier for them.

4. Create your content

is the backbone of your website.

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It’s this that does the selling and
ultimately convinces your visitors to take an action. That’s why it’s important
that you get it right.

creating content, remember to explain everything in clear, easy to understand

Stay away from using jargon or complicated
terminology. After all, if users can’t understand your product, why would they
buy it?

importantly, tell your customers what’s in it for them.
Create benefit-led content that gives them the exact reasons why
they need your product or service, and why they need to buy it from you and no
one else.

5. Design your website

all this planning and background work is in place, it’s time to design your

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When designing your website, try not to get
caught up by dated gimmicks that will age your website in a few years.

Instead, keep it simple with clear and easy
to navigate designs that your customer will understand. This will also help
keep your loading speed low, preventing users from going elsewhere.

recommend creating the design of your website after creating the content.
This helps make sure you don’t get caught out trying to make things
look good without offering any value to your customers.

By creating your content first, you have
all the elements you need to help stick to and achieve your goal.

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6. Test with real people

testing gives you real-time insights into how people actually see and use your

It’ll be a way of identifying any weak
points, any way the website doesn’t make sense or even places where a function
may be missing. For example, a user might search for something on your website
and be surprised when they can’t filter the results down.

When testing, don’t use family, friends or
anyone who’s been involved in creating the websites. This will prevent you from
getting accurate results that can improve the design of your website.

get real people who match your customer profile to test the website.
These are the opinions you need the most, as they’re the ones who
are going to be buying from you.

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If you haven’t got the resources to set
these tests up yourself, websites like UserBrainare
excellent ways to test them for you.

7. Launch

Once user testing is complete and any
adjustments are made, it’s time to go live.

Keep in mind though, just because your
website is live, it doesn’t mean the work is done. You need to track and
monitor your results, keep your website up-to-date and test any changes that
might increase your sales and conversions.

Need an extra hand?

Websites are complicated. Although you
could do it all yourself with DIY website builders, you’ll be spending a lot of
time and energy making something that could potentially do more damage to your
sales and conversions.

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Because websites are vital to attracting
customers online, it might be better for you if you call in the experts.

But, that doesn’t mean you need to go to an
expensive web design agency.

You could spend less money finding
freelance copywriters, designers and developers to create your website, using
platforms like Fiverr or UpWork.

Alternatively, you could go to companies
like Adzooma. With an in-house team of experts, Adzooma create benefit-driven web pages custom to your
company, all within 5 working days.

Whatever solution you pick, remember to design your website around your customers and the goal you want to achieve to maximise your success.

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Image Credits: Web Design from Rawpixel.com/Shutterstock

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