Like most industries, the furniture sector has been seriously impacted by the COVID-19 pandemic, which has wreaked havoc worldwide, not just in Australia. This led to a global switch to online solutions when looking to order products and services, and with home and office furniture, the consumer is looking for a supplier within close distance to their home.
Social Media Marketing
Social media is an effective marketing avenue in more ways than one. You can create a solid social media following, plus you can place your ads to reach local users on all social media platforms. If you would like to learn more about how digital marketing can help your furniture business, search online for experts, and they will create the perfect digital marketing plan that will reach the people who are interested in your products.
Rather than take the time and effort to get yourself to the furniture warehouse, you can search online and view a wide range of products and place your order. It is as easy as that, and when you realize the potential of e-commerce, you need to create a digital platform that appeals to the consumer. Typically, the homeowner purchases flat-pack furniture, which comes with full instructions, and with no retail outlet to support it, your online furniture business can compete with others price-wise.
Search Engine Optimisation (SEO)
What does online consumer do when they want to buy something? The majority turn to Google’s search engine, and when the right keywords are used, you want your business to be well-ranked within online searches. SEO services are provided by SEO agencies, and they have the expertise to boost their clients’ websites, which leads to a spike in web traffic. Of course, the online consumer can easily compare prices, so you will have to be very competitive and perhaps offer free delivery. With the best SEO agency in Sydney and other areas around the world on the case, traffic is driven to your e-commerce platform.
Improving The User Experience
The UX is a critical aspect of any e-commerce business. The user experience should be smooth and quick, with an easy-to-navigate website and several payment methods available. Pages should load very quickly, even with hi-res images and video, and you should have a real-time chat window for users with queries.
One cannot overstate the importance of digital marketing, and when you engage the services of a leading SEO agency, they first evaluate your online presence, then they put together a digital marketing plan that is designed to drive traffic to your e-commerce platform. If, for example, you operate a retail outlet in the form of a warehouse, then you would focus on your venue, as well as from online consumers.
One promising marketing avenue for a furniture supplier would be the wedding sector; newlyweds will be looking at furniture in the near future, and the SEO agency would place the suitable ads on the right digital platforms where you can reach those planning to start a family.
If you would like to boost your online presence, engage the services of a leading SEO agency and let them work their magic.